The future belongs to AI, and also to manufacturers and users who are more capable of using AI

The penetration of AI into the field of consumer electronics is still accelerating.

At this year's CES 2025, AI is still the core topic and main indicator of this international technology feast. In the exhibition areas of major brands, we can see all kinds of novel and fun AI+ consumer electronics products and solutions everywhere.

Of course, the discussion on AI this year seems to be more profound and comprehensive than in previous years. In addition to discussing what kind of products and applications AI can enable consumer electronics to land, more manufacturers are also paying attention to how to better use AI to empower the field of consumer electronics. The former focuses on "output" and the latter focuses on "input".

For example, in the exhibition areas of Tuya Smart, NVIDIA, AMD, and Amazon Web Services, we see that these well-known manufacturers are either consolidating the construction of underlying infrastructure, or taking the lead in building a more open large-scale model ecosystem, or directly opening up a one-stop AI development link, etc.

The wind is still blowing towards the AI ​​field, but within this field, a two-way transformation of "input" and "output" is starting at the opening of CES 2025.

"Output" transformation: AI reshapes the value of consumer electronics

No AI, no innovation. Today, it is not surprising that AI empowers consumer electronics products. More and more products of various forms have built-in AI to achieve smarter and more novel functional performance.

At CES 2025, such intelligent products are emerging in an endless stream. Tuya Smart alone has brought several products such as AI headphones, AI ear picks, hummingbird feeders, AI pet feeders, AI colorful lighting, AI dolls, and AI fitness products.

These intelligent products, relying on the application of AI technology, often bring unexpected use value to users. For example, an AI pendant launched by PieX AI is essentially an emotion data tracking sensor. Users can wear it to accurately measure their stress indicators, such as heart rate variability (HRV), and track it for a long time to form an exclusive emotion database for monitoring and diagnosis of their mental health.

A pair of smart glasses launched by Halliday is also trying to change the use value of traditional glasses. Based on active AI applications, this pair of glasses can help users translate in real time, play music, answer questions instantly, and can even be used as a teleprompter.

It is not difficult to find that in the field of consumer electronics, edge AI applications are experiencing a large-scale explosion, bringing more possibilities for the innovation of smart wearable devices, AI PCs, smart homes and other products, and profoundly affecting the value of basic dimensions such as product functional performance, interaction mode and scenario application.

At the same time, on this basis, the value of consumer electronics given by AI still has room for growth. At this year's CES 2025, we can even see that intelligent consumer electronics products have a field expansion beyond daily imagination.

For example, you may not imagine that a smart feeder can help pet bloggers shoot and edit videos, so that their cute pets can simply eat a meal and become new Internet celebrities. Based on Tuya Smart's pet AI applet, the smart feeder can intelligently filter out high-quality clips after capturing the wonderful moments of pets with the help of IPC, and automatically edit and generate a Vlog video full of life.

These are not only equipped with smooth transition effects, but also incorporate exquisite video special effects and text animations, allowing pet owners to record the beautiful moments of their pets while also opening up the pet blogger track in one second and entering the field of short video content creation.

Similarly, the Thunderbird V3 AI shooting glasses released by Thunderbird at CES 2025 can also provide users with intelligent shooting suggestions and assistance. When traveling, users can use voice commands to take photos or videos anytime and anywhere without taking out their mobile phones. Whether it is shooting scenery, recording life moments or creating videos, it is easy to enter the life blogger track.

In short, the intelligent products based on AI "output" by major consumer electronics manufacturers are bringing a lot of possibilities for users' daily use or diversified gameplay. As long as there is an idea, consumer electronics products supported by AI are far more powerful than imagined.

"Input" transformation: AI-based innovation paradigm is taking shape

From the perspective of "Intelligent Relative Theory", this year's CES has changed more than previous years in that we can not only see the implementation of various intelligent products, but more importantly, we can deeply feel that manufacturers are paying more and more attention to the application base and path of AI.

If we regard AI as a kind of kinetic energy, then the implementation of products is the result of a transformation of "output" kinetic energy, and the creation of the base and the exploration of the application path are a paradigm of transformation of "input" kinetic energy.

For example, technology giants such as NVIDIA, AMD, and Amazon Web Services have continued to pay attention to the construction of the AI ​​base, and brought new graphics cards, chips, large models, and use cases to CES 2025, providing a more powerful and stable base for the integration and innovation of consumer electronics and AI.

Today, the imagination space of many consumer electronics products actually relies on the support of AI infrastructure. In this regard, Tuya Smart is cooperating with global advanced big models such as Doubao, OpenAl, Gemini, Claude, Amazon Nova, Tongyi Qianwen, Kimi, and Yuanbao to help consumer electronics manufacturers access AI big models through the cloud or direct connection, and open up the path for consumer electronics manufacturers to reach the AI ​​base in a more direct and effective way, so as to carry out innovative research and development of consumer electronics products based on a more comprehensive AI infrastructure.

In fact, whether the AI ​​infrastructure is powerful and stable has a great impact on the functions and services of the product. Tuya Smart may also have a deep understanding of this. As of September 30, 2024, Tuya Cloud Developer Platform has registered more than 1.26 million developers in more than 200 countries and regions around the world.

Facing such a large customer base, hundreds of millions of intelligent online devices bring high-frequency reading and writing and massive data storage to Tuya Smart. In this case, Tuya Smart chose to cooperate with Amazon Web Services, the world's top 1 cloud giant, to support the smooth operation of massive device businesses based on the Amazon Aurora database.

Admittedly, AI infrastructure is a key to AI "input", but the intelligent innovation of consumer electronics is not just one difficulty. There are still many things that consumer electronics manufacturers need to overcome, such as algorithm development, supporting software system development, data collection and cleaning, testing and optimization, etc., which are still a relatively complex and cumbersome process.

How can consumer electronics manufacturers develop more easily and complete AI "input"? At CES 2025, we saw the solution. The AI ​​development platform created by Tuya Smart is committed to providing developers with out-of-the-box basic AI capabilities + other partners' AI capabilities + hardware development capabilities, etc., to help developers develop AI hardware in one stop.

On this platform, Tuya Smart transforms the generalized AI capabilities provided by various AI models into eight AI rigid demand scenarios, such as energy-saving management, environmental control, communication and collaboration, home life, audio and video analysis, health and sports, entertainment education, and convenient travel. Based on these scenarios, Tuya Smart has sorted out more than 40 standard capabilities of AI hardware, enabling hardware products to seamlessly integrate advanced AI functions in a truly plug-and-play manner. At the same time, Tuya Smart also provides the ability to quickly select hardware, and developers can select "valuable" AI capabilities for any hardware category on the platform.

Simply put, consumer electronics manufacturers who want to build their own AI products no longer need to "reinvent the wheel". As long as they make good use of the various capabilities on the Tuya Smart AI development platform and build corresponding AI capabilities according to product design, they can achieve AI "input".

Once such a paradigm becomes popular, perhaps after CES 2025, we will see more intelligent products in the consumer electronics field emerge. By then, AI inclusiveness in the consumer electronics field will no longer be a problem.

Written at the end

AI continues to dominate CES 2025, which undoubtedly declares that the arrival of the intelligent era is not far away. Focusing on the perspective of changes in both "input" and "output", we can more clearly perceive the pulse of this era. This revolution is constantly reshaping the functions, experience and value of consumer electronics products, and providing a stronger foundation and innovation paradigm for the intelligent upgrade of the consumer electronics field, indicating that a new era of intelligence driven by AI, with precise input and diversified output is accelerating.

At the new node of 2025, we still firmly believe that the future belongs to AI, and also to manufacturers and users who are more capable of using AI.

This article comes from the WeChat public account “zhinengxdl” (ID: aixdlun), author: Chen Bocheng, 36Kr authorized to publish.